La defensa del precio de venta
Editorial EDICIONES GESTION 2000 S.A.
España peninsular
This guide outlines the process of determining and safeguarding the appropriate price for products and services. The complexities and dimensions of price relative to commercial conditions are explained, and tools to select the best defense strategy f...
Leer más...- Editorial EDICIONES GESTION 2000 S.A.
- ISBN13 9788480886925
- ISBN10 8480886927
- Tipo LIBRO
- Páginas 114
- Año de Edición 2002
- Idioma Castellano
- Encuadernación Rústica
Materias
VentasLa defensa del precio de venta
Editorial EDICIONES GESTION 2000 S.A.
This guide outlines the process of determining and safeguarding the appropriate price for products and services. The complexities and dimensions of price relative to commercial conditions are explained, and tools to select the best defense strategy f...
España peninsular
Detalles del libro
This guide outlines the process of determining and safeguarding the appropriate price for products and services. The complexities and dimensions of price relative to commercial conditions are explained, and tools to select the best defense strategy for various situations are provided. Concrete methods and sample scenarios from different industries, information about competition, and ideas for guarding and managing an established price are also included.Esta guía describe el proceso de determinar y defer los precios apropiados para cualquier producto o servicio. Se explican las complejidades y dimensiones del precio relativas a las condiciones comerciales, y se proveen las herramientas para elegir la mejor estrategia de defensa ante situaciones varias. También incluye métodos concretos y ejemplos de diferentes industrias, información sobre la competencia, e ideas para proteger y gestionar un precio establecido.
Author Biography: Daniel Huyot is a retail advisor. Philippe Lafaix is the director of Practys Conseil, a business consulting firm.