Not only will The Oxford Handbook of Personality and Social Psychology be of interest to personality and social psychologists, but also particular chapters will be of considerable interest to people working directly in applied fields, including health, law, and industrial-organizational. Particular chapters from this book could also be a valuable supplement to a textbook for an upper level class in applications of social psychology. PsycCRITIQUES, Feb 2013 a pioneering effort Biz India, June 2013