Welcome to Beginning Baby, a line of novelty board books and gifts designed to give little ones a bright start! Vetted by early childhood experts and thoughtfully created with input from parents and caregivers, each Beginning Baby book explores educational concepts tied to early learning milestones, building a foundation for a strong beginning. An adorable and energetic cast of animal characters guide babies through early learning concepts in a playful way that reinforces ideas through rhythm and repetition and engages eyes and hands with flaps, moving parts, mirrors, or tabs. With its irresistible interactive elements, colorful and decorative designs, and strong educational framework, Beginning Baby makes growing and learning for babies as easy as playing and dreaming - and also makes the perfect gift for new families.

It's a busy day for the Beginning Baby animal friends, and they could use some help! In YOU'RE A HELPER, baby can push the embedded slides to help Paisley the octopus water plants, Layla the llama find a crayon, Mia the monkey put away toys, and other characters with their activities around the house. It all ends with a hug for Mateo the red panda, who needs one after getting an ouchie.