The Penguin Dictionary of Marketing
Editorial PENGUIN BOOKS
España peninsular
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to co...
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- ISBN13 9780140515183
- ISBN10 0140515186
- Tipo LIBRO
- Páginas 283
- Año de Edición 2009
- Idioma Inglés
- Encuadernación Paperback
Materias
MarketingThe Penguin Dictionary of Marketing
Editorial PENGUIN BOOKS
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to co...
España peninsular
Detalles del libro
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.