Few have had their finger on the pulse of marketing in this brave new landscape quite like Paul Kemp-Robertson and the team at Contagious. (Mark Tutssel Executive Chairman & Chief Creative Officer, Leo Burnett Worldwide)If you work in marketing, or if you're simply fascinated by the effect creative ideas can have, this book is a must-read. Full of the most compelling and disruptive ideas, it offers a practical framework to ignite exceptional ideas. (Stephan Loerke Chief Executive Officer, World ...