Mastering Marketing
Editorial PITMAN PUBLISHING
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- Editorial PITMAN PUBLISHING
- ISBN13 9780273642220
- ISBN10 0273642227
- Tipo LIBRO
- Páginas 352
- Año de Edición 1999
Materias
MarketingMastering Marketing
Editorial PITMAN PUBLISHING
-5% dto. 51,95€
49,35€
Ahorra 2,60€
No disponible, consulte disponibilidad
Envío gratis
España peninsular
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Detalles del libro
While covering all the basics, the main focus of this text is on the many challenges for marketers in the 21st century. It shows how to take advantage of new technology-driven marketing channels; how to predict and influence consumer needs; and how to ensure a marketing message is understood.