Publicidad.

44,50

Sin impuestos: 42,79

Autor/es
Allen, Chris T
O´Guinn, Thomas C.
Semenik, Richard J.
ISBN13
9789687529592
ISBN10
9687529598
Tipo
LIBRO
Páginas
623
Colección
Soluciones empresariales
Año de Edición
1999
Idioma
castellano
Encuadernación
Rústica
Editorial:
THOMSON EDITORES
Disponibilidad:
Imposible de Servir

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Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular attention to integrated marketing communication and to new media options like advertising on the World Wide Web, it presents principles, practices and perspectives on advertising that are applicable to all advertising no matter what medium is used.

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