Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn't long before a variety of merchandise was licensed-secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes-and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay and in comic book stores and conventions. Seventy years later, an unprecedented assortment of these artifacts are gathered together by award-winning writer/designer Chip Kidd and photographer Geo Spear. Join Kidd, Spear, and the World's Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!

Chip Kidd is an award-winning graphic designer and writer, and an editor-at-large for Pantheon Books. His books on comics include Bat-Manga!, Peanuts: The Art of Charles M. Schulz, and Marvelocity: The Marvel Comics Art of Alex Ross. He lives in New York City. Geoff Spear is an award-winning photographer whose work has appeared on numerous book covers. He lives in New York City.