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The myth of the global corporation

Autor Paul N. Doremus

Editorial PRINCETON UNIVERSITY PRESS

The myth of the global corporation
-5% dto.    41,65€
39,57€
Ahorra 2,08€
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Envío gratis
España peninsular

Critics and defenders of multinational corporations often agree on at least one thing: that the activities of multinationals are creating an overwhelmingly powerful global market that is quickly rendering national borders obsolete. The authors of thi...

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The myth of the global corporation

Autor Paul N. Doremus

Editorial PRINCETON UNIVERSITY PRESS

Critics and defenders of multinational corporations often agree on at least one thing: that the activities of multinationals are creating an overwhelmingly powerful global market that is quickly rendering national borders obsolete. The authors of thi...

-5% dto.    41,65€
39,57€
Ahorra 2,08€
No disponible, consulte disponibilidad
Envío gratis
España peninsular

Detalles del libro

Critics and defenders of multinational corporations often agree on at least one thing: that the activities of multinationals are creating an overwhelmingly powerful global market that is quickly rendering national borders obsolete. The authors of this book, however, argue that such expectations commonly rest on a myth. They examine key activities of multinational corporations in the United States, Japan, and Europe and explore the relationship between corporate behavior and national institutions and cultures. They demonstrate that the world's leading multinationals continue to be shaped decisively by the policies and values of their home countries, and that their core operations are not converging to create a seamless global market.