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"Give päntsdrunk a go. Scandi living might be for you after all" (Guy Kelly Daily Telegraph)

"You can?t help but feel that this is the advent of a new craze" (The Times)

"[F]inally, we have a new lifestyle trend that suits our weekend plans perfectly. And it's Scandi, which makes it ten times cooler" (Metro)

"What we are seemingly left with is a fullfilling evening on the sofa, in your pants, drunk but actually embracing the independence of the act. I'm in" (The Ocelot)

Päntsdrunk is a refreshing take on the personal-development genre. In Finland there is a special word ? 'kalsarikänni' ? to denote ?drinking at home, alone, in your underwear?.

It is no coincidence Finland consistently rates in the top five in happiness ranking. In Finland, Päntsdrunk is considered a path to recovery and self-empowerment to help you face your future challenges, much like the 'lagom' or 'hygge' of their other Scandi neighbours.

The Päntsdrunk method also includes bingeing on Netflix, scrolling mindlessly on your phone, sweet and salty snacks, sofa time, and blocking all work communications. It will lead you to a healthier, more energising and relaxing life ? wherever, whenever.