The book everyone in Silicon Valley is talking about (Praise for 'Hooked', Stephen P. Anderson, author of 'Seductive Interaction Design')

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Praise for 'Hooked', Matt Mullenweg, founder of Wordpress)

We're all distracted - on our commute, in our free time, at home and at work. We have an urge to do one thing, when in reality we should be focusing on something else. How do we do more of what we really want to do, and less of what we don't?

In Indistractable Nir Eyal, the man who revealed the hidden psychology used by some of the world's biggest companies to make their products addictive, presents a four-step guide for how we can beat technology addiction in our own lives. Too often technology is blamed as the source of the problem, when it is actually a symptom of a deeper issue: our desire to escape something we're not enjoying. Fixing our distractibility isn't a simple case of limiting our time with technology, but of identifying what we're really trying to escape.

From mental exercises to identify the internal triggers that lead to distraction to learning how to deal with external triggers - chatty colleagues, endless notifications on our phones - this is an essential manual for overcoming distraction and leading more focused, fulfilling lives.