In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country - one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens - well-being and freedom. Introduction: reframing is social change -- Part I. Framing 101: Theory and application. Framing 101 : how to take back public discourse -- Part II. Framing 102: Framing the unframed. Framing the unframed ; Reflexivity: the brain and the world ; Systemic causation ; Politics and personhood ; The private depends on the public -- Part III. Framing for specific issues. Freedom issues ; The Piketty insight on the accelerating wage gap ; Government by corporation -- Part IV. Framing: looking back a decade. What's in a word? Plenty, if it's marriage ; Metaphors of terror ; metaphors that kill -- Part V. From theory to action. What conservatives want ; What unites progressives ; Frequently asked questions ; How to respond to conservatives. George Lakoff. The first edition of this book was published as Don't Think of an Elephant! Includes bibliographical references and index.