Marketing concepts for libraries and information services
Editorial FACET PUBLISHING
España peninsular
- Editorial FACET PUBLISHING
- ISBN13 9781856044264
- ISBN10 1856044262
- Tipo LIBRO
- Páginas 224
- Año de Edición 2002
- Idioma Inglés
- Encuadernación Rústica
Materias
Biblioteconomía/documentaciónMarketing concepts for libraries and information services
Editorial FACET PUBLISHING
España peninsular
Detalles del libro
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.