Cesta de la compra

Festival and Events Management

Autor Ian Yeoman

Editorial BUTTERWORTH HEINEMANN

Festival and Events Management
-5% dto.    64,21€
61,00€
Ahorra 3,21€
No disponible, consulte disponibilidad
Envío gratis
España peninsular

Festival and Events Management

Autor Ian Yeoman

Editorial BUTTERWORTH HEINEMANN

-5% dto.    64,21€
61,00€
Ahorra 3,21€
No disponible, consulte disponibilidad
Envío gratis
España peninsular

Detalles del libro

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA