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Z.E.R.O.: Zero Paid Media as the New Marketing Model
30,59€ -5% dto.
29,06€
Ahorra 1,53€
- Editorial WILEY
- ISBN13 9781118801154
- ISBN10 1118801156
- Tipo Libro
Z.E.R.O.: Zero Paid Media as the New Marketing Model
-5% dto. 30,59€
29,06€
Ahorra 1,53€
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Detalles del libro
Joseph Jaffe (www.startupsforbrands.com; Westport, CT) is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media. He is Founder & Partner of Evol8tion, LLC, an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.Maarten Albarta (www.mlaconsultingllc.biz; Stamford, CT) has led a distinguished global career in senior pan-regional and global leadership roles at JWT, Leo Burnett, McCann-Erickson, The Coca-Cola Company and AB-InBev, living and working in The Netherlands, the UK, Japan, Germany and the US. He is a sought-after speaker, having made regular appearances at the Festival of Media, Cannes Advertising Festival, DMexco, Ad: Tech and other leading events. He is also a contributor to various marketing training programs such as Stanford University's Digital Marketing Program and C-Squared's Festival of Media LatAm Academy.- Editorial WILEY
- ISBN13 9781118801154
- ISBN10 1118801156
- Tipo Libro