Marketing for Hospitality and Tourism
Editorial PRENTICE HALL TRAVEL
España peninsular
- Editorial PRENTICE HALL TRAVEL
- ISBN13 9780134151922
- ISBN10 0134151925
- Tipo LIBRO
- Páginas 688
- Año de Edición 2016
Marketing for Hospitality and Tourism
Editorial PRENTICE HALL TRAVEL
España peninsular
Detalles del libro
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
New to the Seventh Edition:
- Shows readers the importance of social media.