A well-organized, engaging, and effectively updated textbook on mass communication theory and effects. I would particularly highlight how well this text has been updated in light of social media and the influence of political leaders on conceptions of mass communication and the role of journalists in particular." - Megan Hopper, Illinois State University

I believe this to be the most comprehensive book of mass communication theories available. The book is not so detailed as to make it unmanageable." - Dom Caristi, Ball State University

The new edition of Baran and Davis' Mass Communication Theory recasts old theories in the contexts of new technology and globalization. It also explores the possibility of integrating theories originally generated in different paradigms into new forms." - Koji Fuse, The University of North Texas

This book is good for first-year graduate students to get a sense for the diversity of theoretical approaches to mass communication as well as the overarching historical trends leading to the development of the theories." - Robin Johnson, Sam Houston State University

The most commonly read introduction to the field, Mass Communication Theory has introduced thousands of young scholars to the discipline over two decades. Accessible, balanced, and clearly written, this book provides a complete history of mass communication theory to the present with thorough and effective coverage of both social science and cultural theory.

Stanley J. Baran is professor of communication at Bryant University. He has won numerous teaching awards, including the AMOCO Teaching Excellence Award as the best instructor at the University of Texas at Austin and the College of Communication's Teaching Excellence Award as that college's outstanding professor. At San Jose State University he was named President's Scholar as the university's outstanding researcher. Dennis Davis is professor emeritus of communication at Penn State University. His teaching and research center on mass communication theory, new media literacy, international communication, research methods and political communication. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association.