Biografía del autor
Jesse James Garrett is co-founder and president of Adaptive Path, a user experience design consultancy. His contributions to the field include creating the seminal "Elements of User Experience" model; developing the Visual Vocabulary, a notation system for documenting user experience design; and defining Ajax, an approach to creating Web applications. Jesse has received Wired Magazine's Rave Award for Technology and has been named one of the "50 Most Important People on the Web" by PC World. His client work includes engagements for Twitter, NPR, Skype, Harvard Business Review, and Crayola. He is a frequent keynote speaker addressing audiences around the world on product design, user experience, and innovation