Strategic Management

58,19 20,00

Sin impuestos: 19,23

Autor/es
Fred R., David
ISBN13
9780131503465
ISBN10
0131503464
Tipo
LIBRO
Páginas
360
Año de Edición
2005
Idioma
inglés
Encuadernación
Rústica
Editorial:
PRENTICE HALL TRAVEL
Disponibilidad:
Disponible

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The concepts-only version of Fred's Strategic Management, 8/E. Straightforward and state-of-the-art in approach, this popular practitioner-oriented volume focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. 50 Experiential Exercises provide a hands-on approach to the cutting-edge of strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment. A Cohesion Case (America Online - 2000) is followed throughout the book, showing how all concepts have been implemented in a single company. Covers strategy formulation, including the business mission, the external assessment, the internal assessment, strategies in action, and strategy analysis and choice. Outlines strategy implementation, including management issues, marketing, finance/accounting issues. Discusses strategy review, evaluation, and control. For CEOs, COOs, CFOs, Presidents, Executive VPs, Senior VPs, Managers, Owners.
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