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Strategic Management

Fred R., David
Strategic Management
Strategic Management

Strategic Management

Fred R., David
58,19€ 20,00€
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The concepts-only version of Fred's Strategic Management, 8/E. Straightforward and state-of-the-art in approach, this popular practitioner-oriented volume focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natur...
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The concepts-only version of Fred's Strategic Management, 8/E. Straightforward and state-of-the-art in approach, this popular practitioner-oriented volume focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. 50 Experiential Exercises provide a hands-on approach to the cutting-edge of strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment. A Cohesion Case (America Online - 2000) is followed throughout the book, showing how all concepts have been implemented in a single company. Covers strategy formulation, including the business mission, the external assessment, the internal assessment, strategies in action, and strategy analysis and choice. Outlines strategy implementation, including management issues, marketing, finance/accounting issues. Discusses strategy review, evaluation, and control. For CEOs, COOs, CFOs, Presidents, Executive VPs, Senior VPs, Managers, Owners.