Book Details

The last word on the digital economy.
Based on research developed within A. T. Kearney's industry-leading Strategic Information Technology Practice, this accessible book describes the new business strategies created by electronic business and the emerging digital economy. Aldrich identifies three key strategic considerations: the development of a powerful new consumer value proposition, time value and its impact on products and services; the growth of new electronic networked business models; and the evolution of a value-based organizational model tuned for success in this new business environment. The book provides practical ways to develop business strategies around these concepts and organize for their implementation, using case studies of both successes and failures and diagnostic tools.
The book presents three specific strategies to master the digital marketplace: intelligent products, intelligent markets, and intelligent organizations.|