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Applying Machiavellian precepts to such modern corporations as General Motors, Apple Computers and Microsoft, this management guide asserts that corporations can benefit from some of the same strategies, tactics, and techniques as those used by governments. A lighthearted approach and insights from The Prince lead managers to understand their corporations better by focusing on the nature and behavior of its leaders and viewing it from the eyes of a historian rather than an accountant.Aplicando los preceptos de Maquiavelo a tan modernas corporaciones como General Motors, Apple Computers y Microsoft, ésta guía de administración sostiene que las corporaciones se pueden beneficiar con algunas de las mismas estrategias, tácticas, y técnicas como aquellas usadas por los gobiernos. Un acercamiento accesible y una visión comprensiva tomados del El Principe guía a los gerentes a enter mejor a sus corporaciones, al enfocar en la naturaleza y el comportamiento de sus líderes y observar ésto con ojos de historiador más que de contador.

Author Biography: Antony Jay is the cofounder of Video Arts, a leading business training film production company, and the author of The Oxford Dictionary of Political Quotations and Corporation Man.