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Hospitality Marketing:An Introduction

Autor D. Bowie

Editorial BUTTERWORTH HEINEMANN

Hospitality Marketing:An Introduction
-5% disc.    47,73€
45,34€
Save 2,39€

Hospitality Marketing:An Introduction

Autor D. Bowie

Editorial BUTTERWORTH HEINEMANN

-5% disc.    47,73€
45,34€
Save 2,39€
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Book Details

Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages.