Cambridge English for Marketing. Student's Book with Audio CD
Editorial CAMBRIDGE UNIVERSITY PRESS
- Publisher CAMBRIDGE UNIVERSITY PRESS
- ISBN13 9780521124607
- ISBN10 0521124603
- Type Book
- Pages 120
- Published 2010
- Language English
- Bookbinding Rustic
Cambridge English for Marketing. Student's Book with Audio CD
Editorial CAMBRIDGE UNIVERSITY PRESS
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Book Details
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.
The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
- Publisher CAMBRIDGE UNIVERSITY PRESS
- ISBN13 9780521124607
- ISBN10 0521124603
- Type Book
- Pages 120
- Published 2010
- Language English
- Bookbinding Rustic