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El comportamiento del consumidor en la estrategia de marketing

Autor John A. Howard

Editorial DIAZ DE SANTOS

El comportamiento del consumidor en la estrategia de marketing
-5% disc.    31,00€
29,45€
Save 1,55€
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  • Publisher DIAZ DE SANTOS
  • ISBN13 9788479780821
  • ISBN10 8479780827
  • Type Book
  • Pages 536
  • Collection DICCIONARIOS
  • Published 1993
  • Language Spanish
  • Bookbinding Rustic

Sections

Marketing

El comportamiento del consumidor en la estrategia de marketing

Autor John A. Howard

Editorial DIAZ DE SANTOS

-5% disc.    31,00€
29,45€
Save 1,55€
Not available online, but our booksellers can check its availability to give you an estimate of when we might have it ready for you.
Free shipping
Mainland Spain
FREE shipping from €19

to mainland Spain

24/48h shipping

5% discount on all books

FREE pickup at the bookstore

Come and be surprised!

Book Details

El objetivo del presente libro es proporcionar herramientas conceptuales y técnicas que el lector podrá aplicar en la práctica de marketing, tanto si persigue beneficios como si no, de una forma que hasta ahora no había sido posible.

Sections

Marketing