Marketing
Editorial THOMSON EDITORES
Envío gratis
España peninsular
España peninsular
- Editorial THOMSON EDITORES
- ISBN13 9609687529449
- ISBN10 968752944X
- Tipo Libro
- Páginas 691
- Año de Edición 1998
- Encuadernación Tela
Secciones
MarketingMarketing
Editorial THOMSON EDITORES
-5% dto. 41,46€
39,39€
Ahorra 2,07€
No disponible, consulte disponibilidad
Envío gratis
España peninsular
España peninsular
Detalles del libro
This comprehensive marketing book is organized around the marketing mix. It is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular themes include coverage of Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing. As today's marketers face a marketplace that is becoming simultaneously more competitive, specialized, global and internet-reliant, they must continually develop new strategies and enhance old skills with a balance of creativity and knowledge. Marketing, 4e is a necessity for all successful marketers!
Secciones
MarketingMás libros de AA. VV.
34,20€
36,00€
Disponibilidad Normal 7 días
30,40€
32,00€
Disponibilidad Normal 7 días
19,00€
20,00€
Disponibilidad Normal 7 días
20,90€
22,00€
Disponibilidad Normal 7 días
105,72€
111,28€
Preventa hasta 24/05/2024