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Editorial THOMSON EDITORES
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- Publisher THOMSON EDITORES
- ISBN13 9609687529449
- ISBN10 968752944X
- Type Book
- Pages 691
- Published 1998
- Bookbinding Cloth
Sections
MarketingMarketing
Editorial THOMSON EDITORES
-5% disc. 41,46€
39,39€
Save 2,07€
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Book Details
This comprehensive marketing book is organized around the marketing mix. It is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular themes include coverage of Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing. As today's marketers face a marketplace that is becoming simultaneously more competitive, specialized, global and internet-reliant, they must continually develop new strategies and enhance old skills with a balance of creativity and knowledge. Marketing, 4e is a necessity for all successful marketers!- Publisher THOMSON EDITORES
- ISBN13 9609687529449
- ISBN10 968752944X
- Type Book
- Pages 691
- Published 1998
- Bookbinding Cloth
Sections
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