Buyology. Verdades y mentiras sobre por qué compramos
Editorial EDICIONES GESTION 2000 S.A.
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- Publisher EDICIONES GESTION 2000 S.A.
- ISBN13 9788498750560
- ISBN10 8498750563
- Type Book
- Pages 264
- Collection Habilidades directivas #
- Published 2009
- Language Spanish
- Bookbinding Paperback with flaps
Sections
SalesBuyology. Verdades y mentiras sobre por qué compramos
Editorial EDICIONES GESTION 2000 S.A.
-5% disc. 17,95€
17,05€
Save 0,90€
Not available online, but our booksellers can check its availability to give you an estimate of when we might have it ready for you.
Free shipping on orders over 19€ Mainland Spain
FREE shipping from €19
to mainland Spain
24/48h shipping
5% discount on all books
FREE pickup at the bookstore
Come and be surprised!
Book Details
Un asombroso libro sobre la enigmática mente humana y nuestro comportamiento irracional como consumidores. "Lleno de historias fascinantes sobre la manera en la que el cerebro, las emociones y las marcas determinan nuestras decisiones" Philip Kotler, autor y catedrático de la Kellog School of Management.
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