The Penguin Dictionary of Marketing
Editorial PENGUIN BOOKS
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Mainland Spain
- Publisher PENGUIN BOOKS
- ISBN13 9780140515183
- ISBN10 0140515186
- Type BOOK
- Pages 283
- Published 2009
- Language English
- Bookbinding Paperback
Subjects
MarketingThe Penguin Dictionary of Marketing
Editorial PENGUIN BOOKS
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15,67€
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Book details
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
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